This morning, Activision Blizzard announced that Infinity Ward's Call of Duty: Modern Warfare 2 is continuing to shatter theatrical box office and video game sales records for five-day worldwide sell-through. Activision estimates that MW2 is now the biggest entertainment launch in history, setting a new worldwide estimated $550 million in five days.

The launch of Modern Warfare 2 has beaten all previous first-and-five-day entertainment industry box office, book, and video game sell-through records, as listed below.

• The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)
• The largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million)
• The largest reported five-day worldwide video game sales record, previously held by Grand Theft Auto IV (6 million units, $500 million)
• The largest reported opening first-day domestic box office gross figures, held by The Dark Knight ($66.4 million)
• The largest reported first-day book sales in dollars, held by Harry Potter & The Deathly Hallows ($220 million)
• The largest reported first-day worldwide video game sales record, previously held by Grand Theft Auto IV (3.6 million units, $310 million)

According to Microsoft:

• More than 5.2 million multiplayer hours were logged playing Call of Duty: Modern Warfare 2 on the first day alone.
• More than 2.2 million unique gamers played Call of Duty: Modern Warfare 2 in one day on November 10th. A new one-day record for Xbox LIVE.
• More than 11 million achievements were unlocked on Call of Duty: Modern Warfare 2 on the first day.

According to Robert Kotick, CEO, Activision Blizzard, Inc.:

In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon. The title's success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media.

Brandon: Wow.

Written by :

cakeytaste

 

---

Add this page to your favorite Social Bookmarking websites

Kyle

Modern Warfare 2 Sets All-Time Entertainment Records Nov 18 2009 15:21:23 God bless Modern Warfare 2 and Infinity Ward. Now get to work on fixing that party system in matchmaking. Very impressive numbers.

#14013

Maneatingcow23

Re:Modern Warfare 2 Sets All-Time Entertainment Records Nov 18 2009 18:29:48 Even those boycotting MW2 were still playing it:

#14030

Axe Argonian

Re:Modern Warfare 2 Sets All-Time Entertainment Records Nov 19 2009 01:20:52 Not a surprise, at all. Modern Warfare 2 is definitely the best game I've played this year (AC2 is a close second); the game earned all its financial success and critical success.

#14044

Maneatingcow23

Re:Modern Warfare 2 Sets All-Time Entertainment Records Nov 19 2009 05:15:55 I love this game. I even like playing the multiplayer, which is traditionally my least favorite part of any game (because I suck at it). I just can't get enough.

#14049